50501 Northeast Florida
Design System • Grassroots Movement
50501 Northeast Florida
A grassroots identity built to mobilize and scale across real-world action.
50501 Northeast Florida is a local chapter within the broader 50501 national protest movement, focused on coordinated, large-scale public action across the U.S. The work spans ongoing organizing efforts, campaign initiatives, and rapid-response communication across physical and digital spaces.
Role + Scope
I designed and executed the full visual identity and campaign system for 50501 NEFL, spanning brand, print, digital, and motion, built to scale quickly across real-world organizing efforts.
50501 Northeast Florida
Applications
Showing up in real life, on tables, in hands, and out in the crowd.
50501 Northeast Florida
System
Built to be bold, flexible, and legible at scale. The system stays clear at a distance while allowing for expression across formats.
50501 Northeast Florida
Visual Language
Built to be disruptive, immediate, and hard to ignore. Glitch, graffiti, and high-contrast color create tension, visibility, and clarity at a distance.
50501 Northeast Florida
Outcome
Delivered a flexible campaign system that scaled across print, digital, and motion, supporting real-world organizing and rapid deployment. The work strengthened visibility, created consistency across materials, and established a clear visual presence for 50501 Northeast Florida.