The Confidence Project
Client
Conceptual Project – Case Study
My Role
I conceptualized, researched, wrote, illustrated, and designed the final product as a 16-slide Instagram carousel. I also documented the process and wrote all supporting materials.
Design Problem
How can we visually explain Imposter Syndrome and the Dunning-Kruger Effect while offering insight into building real confidence?
The Solution
An illustrated social media carousel post titled The Confidence Project, targeted at early career creatives. Using two symbolic characters (Ash and Rex), the post walks viewers through a spectrum of confidence, explores the risks of the two extremes, and offers tips on building healthy self-esteem.
Process
Research
I started with definitions and key traits of both Imposter Syndrome and the Dunning-Kruger Effect. I also gathered advice and coping strategies. I came to the conclusion that these are the extremes on two ends of a spectrum. The goal is to find balance and end up in the middle of the spectrum.
Initial Concept
I originally planned a simple graphic-based carousel without characters. It would explain the concepts and offer tips.
Storyboard v1: The first layout mapped out the narrative flow using text only.
Final Concept
I introduced two character avatars: Ash (self-doubt) and Rex (overconfidence). This made the piece more emotionally engaging.
Storyboard v2: I rebuilt the narrative around Ash and Rex as visual guides on a journey toward healthy confidence.
Design Elements
I illustrated both characters using a modular vector style. I developed a casual sketchbook aesthetic using hand-drawn elements, colored cards, and marker fonts.
Final Layout
I used the previously designed elements and the characters to build out the narrative that was established on the final storyboard. I modified the character positions and facial expressions to match the content on eachslide. I used the characters and elements consistently to make the entire project cohesive.
The final project is 16, 1080×1080 slides exported to be uploaded to social media. A caption was created to accompany the post.
Instagram Post
The final step was adding the carousel to Instagram. I exported the files in a suitable format for web viewing. I added the images in the correct order in an Instagram post and added a caption that helped explain the purpose of the carousel.
You can view the project directly on Instagram or visit my page and follow me for more content.
Results
- The project clearly communicated both psychological concepts.
- Characters Ash and Rex resonated strongly with viewers.
- The tone and format made a complex topic accessible and scrollable.
- The carousel was shared on social media and received positive feedback from peers.
Key Learnings
- Character-driven storytelling increases emotional impact.
- Breaking information into well-paced slides improves clarity.
- Visual consistency and strong hierarchy make dense topics more digestible.
- Humor and honesty help normalize topics like self-doubt.
Conclusion
The Confidence Project challenged me to blend research, storytelling, design, and illustration into a compact and emotionally resonant piece. It helped me grow my confidence as a designer, too.
I also learned how to resolve my Imposter Syndrome and continue to grow in my field.